Bayer CropScience cereal seed treatments cover around two-thirds of UK arable land. Our integrated campaigns drive awareness of their product brands to new levels, contributing to record business results. The 2008 Deter campaign was one of the first to use Bayer’s powerful new segmentation model, enabling quite different messages to be aimed at the right farmers. The Redigo campaign was nominated by the PPA’s B2B Marketing Awards for best product launch campaign 2006.